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Wavering Sentiment Likely to Raise Fears Among Retailers

November 13th, 2009 Michael McDonough

The preliminary November University of Michigan Consumer Sentiment Index was reported at 66.0 versus a 70.6 reading in October, and 73.5 in September–well below expectations.  As I warned in my economist first look, this index could face some downside risk as survey participants would have been exposed to a worse than anticipated employment report last Friday in addition to what have been volatile equity markets and rising oil prices.  Wavering confidence will be a big concern going into the holiday shopping season as consumers cash strapped consumers remain hesitant to undertake large expenditures.

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